👋 Hi, my name is Jane.
I’m a UX Analyst in Scotland, UK

A dark pattern is “a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills” Wikipedia Most dark patterns follow the definition above, they’re there to trick you into doing something. Think Ryanair around 2011. Those £5 flights end up being £50 […]

In an increasingly remote workforce, Slack-bots have become the saviour of many a company. But, they cannot save a poor process. Remote working comes with unique challenges. You can’t just pop over to someone’s desk to ask a quick question, or catch someone for a chat at the coffee machine. We’ve become reliant on applications […]

A person’s title can say a lot about them. If they’re married, have a PhD, are a medical Doctor, or if they’re King of a country. What it can’t tell you, is their weight. That’s what TUI realised when they were caught using women’s title to work out if they’re a child or not. For […]

It’s ok to not like WFH. You’re not broken. You just prefer an office environment.

Twitter recently had a soft launch of a new feature. You can now post “voice tweets” (currently restricted to iOS). Not gonna lie, I don’t see the point of this feature. Nine times out of ten my phone is set to mute and I don’t even watch Instagram stories with the sound on. I do […]

A true mobile app is a significant investment in both time and money and might not always be the best option for your business, or your customers.

Coming into the final post in this series, we look at how overloading users prevents them from making choices, and how willpower can impact what choices a person makes. You don’t have to read Part 1 and Part 2 first but some of the jokes might not make sense. Choice Overload When you’re encouraging someone […]

This is part 2 of a series, read part 1 here (you don’t have to but some of the jokes might not make sense). Priming Priming has a great impact on the choices we make and can make us fall victim to stereotype threat and other biases. Think about it, if you’re constantly told that […]

We’re making decisions every day. Hundreds of them. And for every single one that we make, there’s a reason behind it (even if we don’t know what that reason is). A lot of the time, the reasons behind our choices are ingrained in bias that we have developed over the years. There are multiple types […]