Category Archives: Optimisation

When it comes to making a new product, it can be quite daunting to get started. You’re potentially looking at layout out a significant amount of money (and time) on something that you *hope* people want. It’s not helped by the fact that you know that around 50% of small businesses fail within the first […]

When developing your product – it is important to focus on what’s important. Often when collecting metrics for a new product we focus on ‘more is always better’ rather than the more useful metrics which might not look quite so good on paper. Vanity Metrics Think about the metrics you see companies bragging about. They’ve […]