lovely selfie of Jane with curled hair
Me 🙂


I’m a UX Analyst based in Scotland, UK. I’ve got 7 years of experience running discovery workshops both in-person and remote with clients. I’m also well versed in Google Analytics and Firebase.

🏢UX Analyst – Waracle

🎓MSc User Experience Engineering – University of Dundee



Work History


March 2016 – Present

UX Analyst – Responsible for all analytics and tracking across websites and applications. Working directly with clients to ensure they’re getting the information they need to evaluate their KPls. Day to day includes app store optimisation, conversion rate optimisation, onboarding optimisation, usage data analysis, designing A/B tests for features, and working with developers and PMs on client needs.
Key technologies used: Google Analytics, Data Studio, Webmaster tools, Sketch

UX Researcher – Responsible for running Discovery workshops with multiple clients across a number of industries including Digital Health and Fintech.

UX Developer – Designing and developing apps and websites within a team. Working across multiple products within interdisciplinary teams on Hybrid apps and websites. Also responsible for designing and running workshops with clients at the beginning of projects to ensure that kickoff went smoothly and the problem area has been fully explored to ensure a smooth development cycle.
Key technologies used: Ionic, Sketch, Adobe Illustrator, Adobe Photoshop


2014 – 2016

Ruby on Rails Developer – Part of an international team of developers creating web apps for the car insurance industry. Designed for consumers, the web apps allowed policyholders to view their driving data which had a direct impact on their insurance cost. Also worked on a web app to allow vehicle fleet owners to track their fleet and for drivers to log expenses, incidents, and accidents.
Key languages used: Ruby on Rails (and HTML, CSS, JS).