I’m a UX Analyst based in Scotland, UK. I’ve got 7 years of experience running discovery workshops both in-person and remote with clients. I’m also well versed in Google Analytics and Firebase.
🏢UX Analyst – Waracle
🎓MSc User Experience Engineering – University of Dundee
- Dark patterns are getting darkerA dark pattern is “a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills”Wikipedia Most dark patterns follow the definition above, they’re there to trick you into doing something. Think Ryanair…
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- A slack-bot won’t save your bad processesIn an increasingly remote workforce, Slack-bots have become the saviour of many a company. But, they cannot save a poor process. Remote working comes with unique challenges. You can’t just pop over to someone’s desk to ask a quick question, or catch someone for a…
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- What’s in a title?A person’s title can say a lot about them. If they’re married, have a PhD, are a medical Doctor, or if they’re King of a country. What it can’t tell you, is their weight. That’s what TUI realised when they were caught using women’s title…
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March 2016 – Present
UX Analyst – Responsible for all analytics and tracking across websites and applications. Working directly with clients to ensure they’re getting the information they need to evaluate their KPls. Day to day includes app store optimisation, conversion rate optimisation, onboarding optimisation, usage data analysis, designing A/B tests for features, and working with developers and PMs on client needs.
Key technologies used: Google Analytics, Data Studio, Webmaster tools, Sketch
UX Researcher – Responsible for running Discovery workshops with multiple clients across a number of industries including Digital Health and Fintech.
UX Developer – Designing and developing apps and websites within a team. Working across multiple products within interdisciplinary teams on Hybrid apps and websites. Also responsible for designing and running workshops with clients at the beginning of projects to ensure that kickoff went smoothly and the problem area has been fully explored to ensure a smooth development cycle.
Key technologies used: Ionic, Sketch, Adobe Illustrator, Adobe Photoshop
2014 – 2016
Ruby on Rails Developer – Part of an international team of developers creating web apps for the car insurance industry. Designed for consumers, the web apps allowed policyholders to view their driving data which had a direct impact on their insurance cost. Also worked on a web app to allow vehicle fleet owners to track their fleet and for drivers to log expenses, incidents, and accidents.
Key languages used: Ruby on Rails (and HTML, CSS, JS).