About Me

employment history

Who am I?

I'm a UX Analyst based at Waracle in Dundee. Mainly spend my time deep in Google Analytics, running A/B tests, and creating bespoke reports for clients. My day to day focus is ensuring that our products continue to meet the expectations of our clients and clients end-users. This achieved through monitoring of KPIs, A/B testing, and funnel creation to monitor user flow.

I also create detailed monthly and weekly reports for clients outlining their end-users usage of the app/website, how engaged their users have been, app store reviews and rating breakdowns and give suggestions for improvements or future developments which may be required to ensure the app/website continues to be of use to end-users.

I'm also involved with the running of workshops with new clients, helping to define the project scope and risks taking on the role of a business analyst. This involves planning the workshops to elicit requirements from clients, analysing workshop outputs, evaluating requirements based on risk, benefit and time to develop, and communicating back to the client what we feel is the best MVP of their product.

I routinely give talks at Waracle's Brownbags (lunchtime quick talks on anything) and have spoken at tech meetups. Topics have included, attention - what it is and how it works, baby duck syndrome (how users adapt to change), designing for low literacy populations, the psychology of choice, why your users are ghosting you, and how Disney uses mind control.

jane wilson


Git Commits


Talks Given


Cups of Coffee


Unfinished Side Projects


Work History

  • Waracle March 2015 - Present

    UX Analyst - working as a senior member of the Optimisation Team this role involves monitoring app usage data, creating reports for clients, and running A/B tests for clients.

    UX Designer - working as part of the Projects Team as a UX designer on a number of projects. Responsible for workshop facillitation, requirements gathering, and designing of wireframes and interactive prototypes.

    UX Developer - working as part of the Projects Team on a series of web applications. A hybrid role involving design and development skills.

  • Hubio Nov 2013 - March 2015

    Front End Web Developer - working on multiple telematics web applications for car insurance companies. Using HTML/CSS/JS along with Ruby to maintain and add new features to existing applications.

  • HitReach (bought by Blue2) May 2013 - Aug 2013

    Junior Web Developer - working on multiple Wordpress websites for a variety of clients.