Why should your company care about UX?

Because it makes you money. No seriously, I know hiring people costs money, and potentially increasing development time costs money. But nothing is more expensive than bad design. And I'm not just talking about something that doesn't look great, I'm talking about things which don't work.

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Shallow Interaction – what it is and when to use it

Deep Interaction is a design pattern (for lack of a better term) which encourages users to spend time with an app or website. Services which use deep interaction will more than likely be content heavy, online only, and where the end goal is a distraction from the real world. Conversely, Shallow Interaction is a pattern which encourages the user to interact, not with a device or application, but with people. The application/device is purely there to add to the experience.

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