👋 Hi, my name is Jane.
I’m a UX Analyst in Scotland, UK
Latest posts…
You don’t need an app
A true mobile app is a significant investment in both time and money and might not always be the best…
Pt 3: Overload and Willpower
Coming into the final post in this series, we look at how overloading users prevents them from making choices, and…
Pt 2: Priming and Choice
This is part 2 of a series, read part 1 here (you don’t have to but some of the jokes…
Pt 1: Bias and Choice
We’re making decisions every day. Hundreds of them. And for every single one that we make, there’s a reason behind…
Why you should always start with an MVP
When it comes to making a new product, it can be quite daunting to get started. You’re potentially looking at…
Actionable Metrics vs Vanity Metrics
When developing your product – it is important to focus on what’s important. Often when collecting metrics for a new…